Campaign Calculator

Use this calculator to evaluate almost any campaign intended to produce a measurable response, action, customer, or sale. Enter the actual results of a past campaign, estimate the results of a future campaign, or compare a past campaign with the expected results of your campaign with Digital To Print Marketing, LLC so that you can see the potential difference in ROI (Return on Investment).

Campaign Information

Enter the information for your campaign below. If you do not know an exact number, enter your best reasonable estimate. Enter all rates as percentages from 0 to 100.

Campaign / Ad Spend Enter the total cost of your campaign with Digital To Print Marketing, LLC. If you are calculating your own campaign, enter the total amount you will spend, including advertising, printing, postage, design, and any other campaign-related expenses you want included in the ROI calculation.

Campaign Quantity Enter the total number of Frintz® advertising packets included in your Digital To Print Marketing, LLC campaign. If you are calculating your own campaign, enter the total number of advertisements, mail pieces, or other campaign materials that will be sent or distributed. Open Rate / Eyes on Your Ad (%) For Digital To Print Marketing, LLC campaigns, enter the percentage of recipients expected to open their Frintz® packet and see your advertisement. For your own campaign, enter the percentage of recipients you expect will open, view, or otherwise see your advertisement. Percentage of Response Rate / QR Scan, Click or Call Enter the percentage of people who see your advertisement and are expected to respond by scanning a QR code, clicking a link, calling, visiting your website, or taking another requested action. If you have results from previous campaigns, use your actual response rate; otherwise, enter your best estimate. Percentage of Conversion Rate / Sales Calls Closed, Online Action or Sale Enter the percentage of responses expected to result in a completed sale or another revenue-generating conversion, such as a closed sales call or completed online action. If you know your typical closing or conversion rate, use that percentage; otherwise, enter your best estimate. Keep in mind that with a Frintz® campaign, people are requesting and receiving free pictures and may also be supporting a good cause. The goodwill created by receiving something of value can encourage stronger engagement and can produce better leads through the principle of reciprocity. Total Sale Amount for Each Initial Sale Enter the average total revenue from one customer’s first purchase or transaction. This is the complete sale amount before subtracting costs or expenses. If initial sale amounts vary, enter the average amount. Total Profit for Each Initial Sale Enter the average profit from one customer’s first purchase after subtracting the costs associated with providing and fulfilling the product or service, but before subtracting the Campaign / Ad Spend. If profit amounts vary, enter the average profit. Total Lifetime Revenue From One Customer Enter the average total revenue you expect to receive from one customer throughout the entire customer relationship, including the initial sale and all additional purchases. If you do not know the lifetime amount, enter the total expected during one year, including the initial sale. This amount cannot be less than the initial sale amount. Total Lifetime Value Profit From One Customer Enter the average total profit you expect to earn from one customer throughout the entire customer relationship, including the initial sale and all additional purchases, after subtracting the costs of providing and fulfilling the products or services but before subtracting the Campaign / Ad Spend. If you do not know the lifetime amount, enter the total profit expected during one year. This amount cannot be less than the initial sale profit or greater than the lifetime revenue.

View a sample campaign analytics report showing results two weeks after launch. This is a sample report, not a report created from the information you entered into the calculator above. Click here.

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