Become a Packet Partner
- Publishers
- Broadcast Media (TV/Radio/Stream)
- Advertising and Marketing Agencies
- Trusted brands
- Mission-driven causes
- An organization with a large, and engaged audience
If you have a trusted brand, a mission-driven cause, or an engaged audience – or you serve clients and communities through publishing or agency work – you may be a great fit to run a Frintz® picture-packet campaign as a Packet Partner.
Our team includes experienced, fortune 100 photo printing executives, marketing executives, and world-class app developers, so you’re partnering with people who know how to launch, scale, and fulfill campaigns the right way.
What is a Packet Partner?
A Packet Partner is a business or organization that serves as the primary operator of a Frintz® picture-packet campaign.
Packet Partners typically take responsibility for all key deliverables needed to launch and promote the campaign, however, with certain qualifying partners we can structure the partnership so responsibilities are shared in the way that best fits your strengths.
If after learning about becoming a Packet Partner you feel you cannot commit to the key deliverables below, but would like to work with us, visit the our other partnership options under “Partner With Us”.
A fully supported partnership model
Packet Partners focus on the campaign-facing work – supporting ad sales, delivering print-ready ad artwork (per Creative Specs), and promoting the campaign to generate FREE Picture Packet requests.
Meanwhile, Digital To Print Marketing, LLC and Frintz® handle the printing, first-class postage delivery of the FREE packets, and the ongoing management of the technology platform that powers the program.
Packet Partner details
Campaign Deliverables:
Packet Partners handle the below deliverables. If you want to be a packet partner but cannot meet the requirements of all three key deliverables, Digital To Print Marketing, LLC can support the remaining deliverables for qualifying organizations as part of the partnership plan, allowing you to focus on the areas you can.
- Sell ads for placements in the packet (full fill or shared participation, based on the partnership plan).
- Creative delivery: either designs the ads or collects advertiser files and provides finished, print-ready artwork in compliance with the Creative Specs.
- Consumer promotion: promotes the campaign within campaign guidelines to generate FREE Picture Packet requests.
How a Frintz ad works (important distinction):
Every ad placement is attached to a consumer photo upload. Each card combines the consumer photo area with the ad real estate defined by the packet tier.
If you do not yet know how the Frintz program works visit: https://digitaltoprintmarketing.com/frintz-advertising-program/
Patented Technology and Marketing.
The Frintz Program is Patented, no one else can offer pictures attached to ads and delivered via direct mail. Even the Micro Perforation that guarantees the photo print will tear perfectly with a clean edge, is patented.
Qualifying and Validating Consumer Request for the Free Photo Packet (Frintz app validation):
The Frintz app only allows requests from consumers within the campaign demographics and specifications and validates that all requests include a valid postal address.
Envelope options:
Generic envelope: No custom branding on the outside of the envelope. Ad space and branding opportunities inside the envelope.
Custom envelope: Outside of the envelope customized and fully branded for the Packet Partner. With ad space and branding opportunities inside the envelope.
Quick summary of packet, ad, and photo size options:
Packet Partners can choose from three packet tiers (Standard, Premier, and Platinum). Each tier determines the overall card size and the advertising real estate available on each card, alongside the consumer’s photo.
- Standard packet size: 8 7/8″ x 3.5″
Consumer photo size: 2.5″ x 3.5″
Ad size: 6 3/8″ x 3.5″ - Premier packet size: 8 3/8″ x 5 7/8″
Consumer photo size: 4″ x 5 7/8″
Ad size: 4 3/8″ x 5 7/8″ - Platinum packet size: 12″ x 6″
Consumer photo size: 4″ x 6″
Ad size: 8″ x 6″
Ad layout flexibility:
While each tier has a standard ad area, that same real estate can be divided into multiple smaller ad placements (for example, two smaller ads in the space of one), depending on how the campaign is structured.
Flexible responsibility (best-fit partnership):
Our goal is to align responsibilities to your strengths, and partner for the rest.
Please contact us via the form below, email at: mediagroup@digitaltoprintmarketing.com
or call 352-249-8330 X5