Frintz Advertising Program

How Frintz^® Works (For Advertisers)

Simple & Brilliant

The kind of idea that gets you saying… “I should have thought of that!”.

Frintz^® is an industry-disrupting digital-to-print advertising and direct mail program designed to virtually guarantee your customer will see your ad and hold it in their hand.

To summarize (more details below): Consumers request free, high-quality photo prints. There’s no shipping cost and no credit card needed, so there are no barriers to entry for the consumer, no resistance at all to the offer. Your ad is physically attached to the photo print; however Frintz^® uses micro-perforation / clean-tear technology so the photo separates easily and tears perfectly clean, protecting the consumer experience and your brand.

To tear the print free, the consumer naturally holds:

• their photo between the thumb and forefinger of one hand
• your advertisement between the thumb and forefinger of the other

This puts your message directly in their hands and directly in front of their eyes, creating a virtual 100% “open rate,” and because the recipient must handle the ad to access the photo they requested, a virtual 100% eyes on your advertisement.

Unlike traditional direct mail, this isn’t “junk mail.” It’s a package they asked for, with their own personal photos inside, which creates anticipation and a positive emotional context before they ever see your message.

Why your response with Frintz^® could be more than 100x better than traditional direct mail

Frintz^® solves the biggest problems of traditional direct mail and display advertising:

1) Reliable Fast delivery means faster response

Frintz^® is sent First-Class, which means it’s guaranteed to be delivered, and delivered in the shortest time possible so your campaign hits homes quickly.

2) It gets opened

People toss piles of unsolicited mail every day. But with Frintz^®, you get a virtual 100% open rate because who is going to throw away their free prints?

3) It can’t be breezed through or ignored

Traditional mail can get opened and then skimmed, tossed, or forgotten in seconds. Frintz^® solves that problem because the recipient wants to see their free prints, and accessing the prints naturally puts your advertisement in their hand and directly in front of their eyes.

How the Frintz^® Program Works (Step-by-step)

1) Digital To Print Marketing, LLC drives consumer requests using cause-based marketing

Digital To Print Marketing, LLC promotes consumer downloads of the Frintz^® application. Using cause-based marketing and partnering with nonprofits and charitable organizations, we incentivize the audiences of these organizations to request FREE prints, because when they do, they also trigger a donation to a cause they care about. This positive association carries into the packet and can make them feel better about you when they see your advertisement. Strategic partnerships, media groups, influencers, and organizations will vary based on which Frintz^® campaign you advertise in. (Click here to see current campaigns)

Also available are local and national campaigns, branded programs built specifically around your company or product, and ad insertion into broader consumer campaigns.

2) Consumers download the Frintz^® app and request free prints

Consumers download the app and select the photos they want printed, which is exciting for the consumer, because they’re receiving a free gift in the mail. After the consumer enters an invitation code and provides a mailing address, all they do is click submit. The request is simple, fast, and frictionless.

3) The packet arrives by mail and gets opened

Because the consumer requested the prints, the envelope gets opened and the contents get reviewed. Who requests free prints of their own personal photos and doesn’t open the package to look at them?

4) The “hands & eyes” moment happens

As the consumer separates the photo from your ad using the clean-tear micro-perforation, your message is placed directly in their hands and directly in front of their eyes, creating a level of engagement traditional direct mail and display advertising rarely achieves.

Why it’s “virtually 100% guaranteed your ad will be in the hands of your prospects”

It’s simple:

• The consumer has high intent (they asked for it)
• The content has personal value (their photos)
• Accessing that value requires handling the attached advertisement

That combination creates a practical, real-world version of “guaranteed visibility” because the consumer requested the packet, opens it, and must interact with the ad to access what they wanted.

To learn what campaigns are currently available to advertise in visit: BOSArts Frintz Campaign